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In contrast to some who argue that a top-down approach is best, these four firms are benefiting from a bottom-up strategy Read More

Customer Service. Every consumer looks for it. Every retailer strives to provide it.

But the term is so overused and so under-executed that I have tired of hearing and thinking about it. In my own consumer life, there have been so many missed opportunities by individuals and stores where I have shopped to provide excellent customer service that I'm just about at the point where I want - no, need - to give noogies to every retail salesperson / clerk / customer service representative that I come into contact with. Read More

Justin McCullough explains why selling is an easily weakened activity that people in sales are frequently not doing. Then he shows how to up the ante and bring more focus to sales interactions. Good article for any sales manager, sales person or home business owner who is out of steam on the topic of selling Read More

I was having a casual chat with a friend this weekend who happens to be a very successful commission salesperson in the business-to-consumer space. I'm not sure how we got on the subject, but she told me that, as a consumer, she avoids dealing with commission salespeople.

When I asked her what she meant, she said she avoids buying from commissioned salespeople because "they don't care about me, they only have their own interests in mind." She went o Read More

How do you draw attention to the import points in your sales letter? You only have seconds to capture a prospects attention. Here are seven tips and tricks that you can use Read More

Do you know that your clients have certain dates during the year that can trigger sales for you? Knowing how to spot these dates will increase sales for you. Here is how to figure out these dates Read More

The new realities of how businesses buy and how agencies sell is changing constantly. Fact is, yesterday's approaches are gone and today's pricing game is changing as well. By the time you think you have it all figured out, the rules have changed again.
So, what do you do? This post talks about how professional procurement departments are dictating change to suppliers. It may not always be "fair" but as the balance shifts from supply to demand, not every "win-win" is much of a "win" for all involved.
A terrific article in Ad Age with some substantive comments is at the root of the post, and a link is included.
I hope you find it thought provoking. And I hope you will visit http://ideationz.wordpress.com.
Rick Pulit Read More

Have you ever thought about starting a directory for peers and clients to help refer them? Here is an overview on creating a directory and what to think about when creating one Read More

Your SPARKLE words should always include some kind of specific, value-perceived offer . . . something your prospective sales leads (individuals or organizations) can get in return for responding to your marketing message, along with a description of what step or steps need to be taken in order to “cash in” on the offer Read More