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Many companies are feeling the impact of this prolonged economy. However, people ARE spending. What is often forgotten is to position yourself from the perspective of your customer’s eyes. Read on and see how you can change your prospects. Read More

Many professionals would love to write a book as a marketing vehicle, but feel it to be too overwhelming. Michael Levin, NYT bestselling author shares why you should and how you could in 13 weeks. Read on. Read More

Positioning is one of those marketing terms that leaves many people baffled. Yet, it’s importance can determine success or failure. Proper positioning will increase awareness and branding. Read on and see how you can position your company or book. Read More

Micro-conversions allows you to explore improved ways of customer-service, makes you aware what attracts people to your site, what causes conversion bleed and also the key to maximizing customer value. Read on to know more. Read More

You may think the only way to get TV and radio exposure for your product or book is to buy advertising time, which can be very cost prohibitive. That’s simply not true. An even better and more effective means of promotion is appearing as a guest on TV and radio talk shows. Read on. Read More

Few people like to be “sold” and that’s why PR works. The soul of PR isn't sales; it's education and branding. Read on. Read More

Fall is only 10 weeks away. Are you ready for the Fall promotion season? During the summer, many get lax, but it’s the time that growing companies differentiate themselves from all others. Read on. Read More

Cheryl Lawson is the founder of Party Aficionado, a leading social marketing firm. Cheryl helps companies develop social marketing strategies online and face to face. She is a PRweb client and a small business superstar! Check out the great advice she gave for small businesses regarding press relea Read More

Many PR agencies do the old retainer model and offer a “best efforts” guarantee. That could cost thousands of dollars with very little retainer. There is another option, pay-for-performance PR, where your media is guaranteed. Read on. Read More