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One week has gone by since last Friday....7 days, 168 hours, hopefully gazillions of customer impressions. What have you accomplished this week? Read More

Don’t listen to those who say to only focus on the big picture, ‘don’t sweat the small stuff’…my bet is that these people have never run a successful small business. In small business, the small stuff is what matters the most, the small stuff is what makes or breaks an organization, what motivates the story (good and bad) that a customer spreads about you to their friends and family. Read More

Editorial calendars work in concert with your story pitching and are a very valuable resource for any entrepreneur, small business owner or public relations professional planning a solid PR campaign during the course of a year. Read More

In a do-it-yourself integrated marketing communications and PR strategy, mistakes are likely to happen. Every mistake you can avoid will help your business stay on course. That’s especially true with media relations. If you sell your business the correct way, you will gain valuable media attention and the publicity results you deserve. Read More

Who manages you? You may have a boss, who manages some percentage of your tasks at work. But who manages the entirety of your life? No one, if you don’t. Are you willing to supervise yourself, to manage yourself? Are you willing to allow yourself to be so managed?
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There’s been a lot of excellent and tremendous articles written about
why NOW is your moment to take action,
so instead of insulting your intelligence with a rehash of these
ideas, I’ll try to add a new one to the mix.
Build your OWN brand, not someone else’s. At the end of the day,
it’s all you have. Read More

Getting clients to pay on time is a common problem for small business owners. If you are running your own small company and want to stay afloat in this recovering economy, getting paid faster is more important than ever. Read More

If and when you ever find yourself in a crisis situation, the best thing to do is come clean, admit your mistakes, apologize, and talk about the steps you’ll take to make amends. Most important, though, is that you must truly show a sincere compassion for those you’ve hurt. I’d rate Tiger’s “performance” during his public apology as a C+ since I wasn’t convinced that his statement came from the h Read More

Great employees who give superior customer service, have a consistent professional appearance and keen knowledge of your service or product are one of the best investments you can make in your business. Read More