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March is approaching; it’s time for students to seek internships or jobs again. Yet, chances are only given to people who are well-prepared. Please use this article as a guide and a resource to better your chances of getting hired. As a journalism student studying Public Relations at the University of Oregon, this post is specifically tailored for students who are seeking journalism or PR based i Read More

Tiger Woods and Akio Toyoda both have high-profile problems. But neither man likely would want to change places with Lloyd Blankfein. Goldman Sachs' CEO is the posterboy for an out-of-touch Wall Street. Here’s how the street can turn its PR around. Read More

One week has gone by since last Friday....7 days, 168 hours, hopefully gazillions of customer impressions. What have you accomplished this week? Read More

Don’t listen to those who say to only focus on the big picture, ‘don’t sweat the small stuff’…my bet is that these people have never run a successful small business. In small business, the small stuff is what matters the most, the small stuff is what makes or breaks an organization, what motivates the story (good and bad) that a customer spreads about you to their friends and family. Read More

Editorial calendars work in concert with your story pitching and are a very valuable resource for any entrepreneur, small business owner or public relations professional planning a solid PR campaign during the course of a year. Read More

In a do-it-yourself integrated marketing communications and PR strategy, mistakes are likely to happen. Every mistake you can avoid will help your business stay on course. That’s especially true with media relations. If you sell your business the correct way, you will gain valuable media attention and the publicity results you deserve. Read More

Who manages you? You may have a boss, who manages some percentage of your tasks at work. But who manages the entirety of your life? No one, if you don’t. Are you willing to supervise yourself, to manage yourself? Are you willing to allow yourself to be so managed?
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There’s been a lot of excellent and tremendous articles written about
why NOW is your moment to take action,
so instead of insulting your intelligence with a rehash of these
ideas, I’ll try to add a new one to the mix.
Build your OWN brand, not someone else’s. At the end of the day,
it’s all you have. Read More

Getting clients to pay on time is a common problem for small business owners. If you are running your own small company and want to stay afloat in this recovering economy, getting paid faster is more important than ever. Read More