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Interview with Gini Dietrich CEO of Arment Dietrich and author of the blog Spin Sucks on the changing world of PR and how PR companies are evolving their business model Read More

This is a list of items that no networker can leave home without. Some are very obvious, such as: But some are not so obvious. Here are my recommendations Read More

How creating a truly shocking product can generate huge profits... even if you don't think anyone will ever buy it Read More

Let me just tell you right now. You can find a lucrative small business opportunity nearly everywhere for explosive profits. You just have to know where to.. Read More

This PRacticalPR video shares PR Dos and Donts for business owners, executives and corporate communicators, all in 2 minutes or less Read More

Most times, people want to help you. But I can guarantee your pitch, dear PR person, will be thrown in the trash or ignored unless you include links to relevant material. I have watched in multiple situations over the past few months otherwise good stories get chucked because it’s just too much work Read More

The recent PR missteps of Toyota and BP are still fresh in the minds of consumers but how do they compare to some of the other major PR disasters of the past decade Read More

It takes 43 muscles to frown, but only 17 to smile.

Want to make friends quickly? Smile

Want to break the ice? Smile

Want to warm a room? Smil Read More

How to get radio interviews is a common public relations question, especially for authors, experts, publicists, and marketers.

You can learn how to get booked for free radio publicity interviews as an interview guest to promote your product or book on radio show interviews, if you follow these 3 steps. Read More