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“Pay What I’m Worth Campaign” is a great idea for growing your business. I came across this article last week about a restaurant owner in Little Bay central London called Peter Ilic. Despite being in the middle of a recession and having his restaurant located smack-dab in the banking district of Lo Read More
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Using social media networks like LinkedIn, Facebook and Twitter can complement an overall PR plan, but should not replace good public relations techniques.

While an integrated social media plan is an important element of today’s PR strategies, companies need to be careful not to rely entirely o Read More
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Social media monitoring is an essential component of many PR plans. We recently spoke to PR pro Alex Greenwood about the importance of social media monitoring for public relations and the importance of using monitoring to avoid PR disasters. Read More
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Spiral16 interviews data analyst Wendy Goldman Scherer of Scherer Cybrarian and The Social Studies Group about the importance of social media monitoring. Read More
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You’re the CEO and EIC of HerCampus.com. What are your main responsibilities?

I’m in charge of all of the content on the site as well as managing our expansion to schools across the country via our My Campus branches. We are currently at 75 schools and counting.

How did HerCampus get started? Read More
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So anyway, I was in the shower and thought about something. You see earlier in the day, actually really earlier in the day, like 6am, I was talking to CEO Mark Blinn. He is the CEO of Flowserve, a fortune 500 company based in Irving, Texas. I had NO IDEA who he was or Flowserve for that matter. Read More
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How are you projecting what you do online? And why is this important as a small business owner?

Learning to stand out and connect creates these opportunities for your business! Are you participating? Have you learned to project your unique voice? Read More
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When it comes to marketing most people think about traditional methods like placing an ad in the newspaper, magazine or even on local television. An area most people don’t think seriously enough is public relations. Read More
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Think Green, Go Green, Act Green, Be Green, Feel, Smell...Green-Green-Green! If you are a building owner, manager or operator how many times have you heard about this 'Green Monster' sweeping across the nation?
Read More
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Some amazing free tools exist that can help small business owners and PR pros make their PR efforts more effective. Here are some that we use, what are your favorites? Read More
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