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Search engine optimisation (SEO) is a really hot topic at the moment. In fact, even in the midst of a social media generation focussed on Facebook, Twitter et al, businesses still realise that search, and being found on Google, is of paramount importance in terms of succeeding and performing online Read More

Exact match domains are domains that have the exact keyword or keywords that the website owner is aiming for.

An example is if the owner wants to dominate searches for the phrase "big pink elephants" then the exact match domain to get would be bigpinkelephants.com (or another extension, although Read More

Google's recent de-indexing of many websites is sending world-wide shockwaves. Here's how to get out of trouble if your site's been de-indexed -- and how to avoid linkbuilding troubles if you're okay for now... Read More

Almost every online entrepreneur uses SEO techniques to promote his website. It is the right decision. However, there are a lot of other methods to be used. Read More

If you want to get more out of your online marketing, the one thing you're going to need most is fresh content. So how do you go about creating content for your website, blog, newsletter, videos, and other marketing avenues? Here are six ways to come up with new ideas on an ongoing basis. Read More

Bruce Clay’s SEO book is a must-read for small business owners looking to improve search engine optimization. Read More

Keyword research is one of the hardest things a site owner will have to do for their SEO campaign. While you may think it’s relatively straightforward and simple (choose the best keywords that relate to the content of the page—how hard can that be?), it’s really a lot more complicated than most sit Read More

A search engine optimization strategy, if implemented correctly, will help to generate targeted traffic to a website. Traffic is great, but what you ultimately want is website conversions. Once SEO and other online marketing efforts get a visitor to the site, it’s the content on the site that will Read More

According to the Google Webmaster Guidelines, doorway pages “…are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase…doorway pages are written to rank for a particular phrase and then funnel users to a single destination.” A doorway page might e Read More