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Why Does YouTube Matter For Marketers? It’s simple. It’s popular, it’s widespread, it’s a telecommunication phenomenon, and it’s one of the many ways you can make use of the mind-blowing invention known as the Internet. In fact, the concept of YouTube-based marketing Read More

Interested in writing press releases for your blog or website. They are not hard to write just make sure you do them correctly. Read More

Okay, so you do know that “negative SEO” – the practice of using tactics to send bad back links to a competitors site to drive them DOWN in the serps works, right? At least it’s on your own SMB radar, right? That is, you do know that there have been many many SEO practitioners talking about this an Read More

Many small businesses simply don’t have the budget to hire a new employee to handle SEO or to outsource the work to a full service SEO firm. Typically what happens is that SEO duties get handed off to someone in the marketing department that already has a busy schedule. In a very small business, th Read More

How a little blender company called Blendtec turned into one of YouTube's biggest viral success stories Read More

Andrew Hirshman, Get Busy Media's digital video editor, introduces us to the concept of behavior change and how marketers need to leverage this idea to win new customers and grow their sales pipeline. This will be the first of many posts in this series. Read More

When it comes to online fundraising, creativity can pay for nonprofit organizations. Here are a trio of innovative fundraising efforts from nonprofits that clicked with donors in 2012. Read More

Search Engine Optimization or SEO has now become a common tool for most enterprising advertisers on the web. With SEO, you can get more hits on your Read More

A major update to the Google algorithm could spell disaster for your business if you only rely on organic traffic for new leads and sales. Read More