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Whilst it’s great to see more companies embracing content, it’s also frustrating to see content being produced for content’s sake or self-promotional sales material being touted as content marketing. Read More

Local advertisers are set to spend 81% more on promotions than media-based advertising this year, according to a new study by Borrell Associates. The report forecasts that growth in digital promotions will outpace digital advertising by 65% over the next four years, jumping from $32.2 billion in 20 Read More

The latest salvo in Influency? Google Keep. It's meant to replace Evernote. It doesn't, but that might be a good thing. Influency in The Cloud takes many forms. Read More

Giving back to your local community is an important way to help others in need. And as you look for ways to boost your community involvement, networking with other area businesses can help you create long-term relationships that help introduce a Help Others in the Virtual Worldworld of professional Read More

In Episode 11 of the Content Marketing Podcast, we address the often-asked question "Isn't engaging in content marketing like giving away the store?" Read More

Link building as part of a B2B SEO program has evolved over the years. Inbound links pointing to a site are what help to convey trust to the search engines. If a site has a link from an outside source, it means that the site is trusted by that source. Read More

Google announced a new markup to communicate multilingual content to Google’s spiders.

The new link element is rel=”alternate” hreflang=”x” where you define the language and location in the hreflang area. Read More

Whilst I agree that SEO has changes over the years I believe people need to be more educated with SEO, gone of the days or low quality scraped content website with corner cutting SEO, the SEO that will work in today’s market is high quality SEO which has a technical element. Read More

ANONYMOUS. What could be more famous than them? The hacktivists group has allegedly been leading many cyberattacks that caused the shutting down of many websites (many of them belong to the government) and the extraction of very important and confidential data. Read More