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A B2B online marketing campaign needs to have a strong content component in order to be successful. B2B decision makers are looking for a service provider or a product that is going to make their job easier. They want to know that they are making the right decision for their company. Read More
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According to SEO expert Ian Lurie , the biggest mistake any site can make when it comes to their SEO is thinking “That it’s a tactic. It’s not. It’s a strategic approach to marketing online.” And what’s the difference between a tactic and a strategic marketing approach? Read More
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Is taking a stand on political or social issues good for business? That's the topic of a new white paper published by online marketing agency Wright IMC ... and in Episode 23 of the Content Marketing Podcast, we get the answer from Tony Wright himself. Read More
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Presenting the ultimate visual almanac for the discerning B2B marketer. All you needed to know regarding the costliest content, easiest content and most profitable content. Read on to get that competitive edge in the highly competitive, and extremely crowded B2B marketplace. 
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This presentation write up provides a complete guide on how to Master Local SEO including on page optimisation, how to get reviews and finding local citations Read More
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Are you actively employing *passive* affiliate recruitment yet? Learn what it is, why its important, and how to take advantage of it... all in my newest blog post (on the topic). Read More
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Facebook officially introduced hashtags, allowing users to click and see what their friends think about trending topics. Other social networking sites that support hashtags (#) Twitter, Pinterest and Tumblr. Read More
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Google announced that it is now including examples of problems in its messaging to webmasters who have been hit with manual webspam penalties. Google’s Matt Cutts actually mentioned it in a Q&A session at SMX Advanced on Tuesday night, but now he has put out a Webmaster Help video discussing it fur Read More
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A general turn off to audience is when the author doesn’t respond to their comments as mentioned earlier. It is more intense if they asked for your view on a topic but you fail to answer to them. Read More
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In this post I go through 18 traits of epic content marketers. I also provide a checklist that you can use yourself to benchmark which traits you have (you can even tweet your score).

On top of that I go into great detail on each trait and feature 20+ marketers who are crushing it with content Read More
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