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For my money, it’s not so much about all the checks and balances that we put in place to try and protect ourselves, but the conviction and passion we put out there to attract what we want. Therein lies a key that a lot of businesses miss. They don’t understand the difference between corporate image and corporate identity. Corporate identity is the nuts and bolts of the design and appearance of th Read More

You've decided to take the plunge and open a franchise. You've done your due diligence, secured your financing and have your opening date in sight but the hard work is far from finished. Now come the tasks of hiring, scheduling, managing, attracting and retaining customers while sticking to your franchisor's proven business model. Read More

Using these Internet Marketing Strategies to market your small business online will get the best return on investment and allow you to dominate your competitors plus you will be paying less for your clicks than your competition.
You don’t have to be worried of the Google slap when you apply these basic rules when using Google Adwords. Read More

For B2Bs, mobile's arrival means their marketing must also change if they want to maintain a presence in the media where their audiences have already migrated. On that imperative, here are five reasons why mobile marketing is prime for B2Bs, along with five key questions that B2B marketers should be asking themselves. Read More

Integrated Marketing Communications is the overarching term used to describe all of the different ways you communicate with your community. Read More

Is your website welcoming and easy to navigate? Do your visitors see a professional representation of your business? Do they get the customer service they deserve? It's all about the usability. Read More

Here's a short video explaining the 2 tools I find most valuable for successfully organizing social media marketing today.

A reporter from a major national magazine recently asked me about how to organize your social media marketing efforts. Our conversation got me thinking, so I recorded this video for you as part of my new Scott Fox Online Marketing Show.

The video includes details of h Read More

So many small businesses start blogs, only to fizzle into mediocrity, or even worse, stagnant pages that haven't been updated in years. If you're looking to start, or simply revive your blog, here are some good pointers. Read More

It continues to amaze me that so many salespeople shuffle into most of their sales calls with very little, if any, prior planning. There's a better way, and it's more effective. Read More