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Evil became a fashionable word in the West after 9/11. Calling something evil is easy because then there is no need to look at why it happened. Do you agree with me that it’s time to stop hiding behind the convenient label evil and start, again, looking at the reasons behind, identify the problems Read More
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It is better to have fewer elements in the video or music behind your commercial that sound exceptionally good, than to try and cram the latest and greatest video effects, etc. Read More
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In any Yellow Page book you will find anywhere from 5 to as high as 60 pages of ads for any given category. Read More
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The advantages and disadvantages of newspaper advertising are clear. Let's face facts; print media is on its way out. Read More
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Exactly, desperation. And that’s precisely why there are one million refugees there. They have escaped war torn Afghanistan and Iraq for the relative safety of Iran. But due to criminal gangs exploiting economic migrants, the West, Europe in particular, is increasingly leaving genuine refugees to r Read More
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Projects require a lot of commitment, planning and dedication to be successful. It can be really troublesome if there is no proper project management and communication between the members. Read More
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This mobile phone market of users can very well be used to promote viral marketing campaigns, and could also be used as a medium for advertisement. Read More
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When it's all said and done, your TV or radio ad doesn't mean a hill a beans until you see an increase in sales, an increase on your ROI and a noticeable perception with your credibility factor. Read More
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Cable has come a long way since its beginnings and offers much more than just re-runs; there is now a heavy emphasis on original programming. Read More
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When you read your Yellow Pages contract ask the publisher's sales Rep what all the initials are and why do you need them. Read More
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