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A dropshipping forum is a great platform that allows people in retailing and wholesaling business to share their experiences and get solutions to their problems. Read More

The other day I went home and there was a door hanger on my door. Typically, we give door hangers a quick look and toss them. Why? Because most companies, typically small companies, don’t do a good job designing door hangers. Whether it’s because the offer isn’t enticing enough or the door hanger i Read More

Tim Berry, president of Palo Alto Software Inc., offers a new approach to building a business plan: Don't think of it as a formal document but as a collection of your stories, combined with concrete goals. Read More

In today's challenging economic climate, marketing teams are under increasing pressure to maximise ROI while at the same time improving customer satisfaction, reducing churn, and ultimately driving revenues.

As a result, many companies are trying to adjust their marketing approaches and process Read More

Groupon has the potential to bring in lots of new business - but can also be a disaster. Should your business try it? And how to make it work if you do? Read More

As B2B marketers, we know that email marketing can generate ROI, it is an important part of our marketing mix and it is relied upon than ever as a channel.

We also know that as inboxes become more cluttered, the potential success rates are becoming harder and harder to achieve.

Read More

Email has developed a bad-boy reputation as a blanket direct marketing method. The 'spray and pray' approach to business acquisition has resulted in customers opting out in their droves and the proliferation of anti-email technologies.

Let's face it – email marketing has become more difficult an Read More

There’s a move afoot that began at the local community level and is steadily taking hold at the statewide level in places like Florida, Kansas, Read More

Everyone likes pretty things. In nearly every situation, people prefer pretty over ugly. Pretty people tend to earn more. Pretty houses are worth more.

In the world of direct mail marketing, ugly has a big advantage. Read More