BizSugar.com › Upcoming News › Marketing › Direct Marketing › Page 23

Effective strategy, be it marketing related or otherwise, is what really sets one company apart from another. I’m not really saying that every successful company plans and implements better strategy, in some cases strategy just happens because a market and a product find each other and grow organically.

spiral strategyHowever, small businesses that understand the power of an overarching market Read More

Many small business owners and managed services providers want to master Google Adwords. But Google itself is mastering traditional direct mail. Here's why. Read More

You know the definition of insanity, right? “Doing the same old thing and expecting different results.” So why do so many companies keep doing the same old thing, and expect anything different? It’s insanity.
Read More

Social media will emerge as a viable way for firms to market themselves and build customer loyalty, it has been claimed.Speaking at the Technology For Marketing & Advertising 2010 conference, Direct Marketing Association commercial director Kevin Dendy predicted that social media and mobile advertising will become increasingly common over the coming year. Read More

Push marketing and pull marketing are both techniques that small businesses can use to good advantage. This article describes both methods, and uses examples of both push and pull marketing. Read More

Letting your good manners show isn’t only for face-to-face meetings with customers. You should take advantage of every opportunity to show your appreciation, especially as part of an email marketing strategy, says Steve Adams, vice president of marketing for Protus, a provider of Software-as-a-Service (SaaS) communication tools for growing businesses and enterprise organizations. Read More

Gurus and Internet Marketing mentors will attempt to give you numerous ways in which to increase email open rate. Here are the best ways which I use with greater open rate. Read More

Learn number of crucial elements in email marketing that you may wish to consider if you were to start an online marketing business. Read More

Tennessee Lt. Gov. Ron Ramsey, who is running for governor, emphasizes in a direct mail piece sent to Kingsport homes that he is “Listening. Working. Fighting for Us.” The mail piece does not say whether it is paid for by his gubernatorial campaign or by the state, but it is a “franked piece,” according to Lance Frizzell, Ramsey’s deputy chief of staff. Read More