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I’ve been doing advertising for almost a decade and we have come out with AT LEAST a hundred small advertising ideas that should have been implemented. Unfortunately, many of these never saw the light of day. It’s not because the ideas are bad, it is mostly because of one of the following reasons: Read More

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One of my favorite Mister Rogers quotes goes like this: “It’s hard not to like someone once your know their story.” I love this idea because I think it delivers a powerful business lesson.
storybuilder

Image Salim Virji via Flickr
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As 2011 quickly approaches, the media world continues its torrid pace. Companies everywhere are constantly attempting to stay at the fore front of new and emerging technologies. This will allow businesses of all kinds to use the newest platforms and products to keep their place in the global ma Read More

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Richard Branson will serve as a flight attendant on one of Asia's top low-budget airlines, Air Asia after losing a bet to his pal Tony Fernandes, AirAsia CEO. Read More

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Gone are the days when social networking sites such as Twitter and Facebook were hangouts for teens only. Now a lot of adults are using these sites. All social media help in promoting your brand irrespective of what it is. Let me elaborate why social networking sites are beneficial for your online Read More

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I’ve been doing advertising for almost a decade and we have come out with AT LEAST a hundred small advertising ideas that should have been implemented. Unfortunately, many of these never saw the light of day. It’s not because the ideas are bad, it is mostly because of one of the following reasons: Read More

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Yesterday, I discussed the first half of 8 Business Advertising Promos You Can Learn From. Today, let’s talk about the less successful ones. Let me just clarify that when I say promos, I am talking about special discounts, special offers or special advertising that businesses implement for a limite Read More

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I will be discussing 8 small business advertising promos you can learn from. Four will be successful ones and the other four, failed ones. This is what we call tactical advertising. I discussed the difference between a strategic ad and a tactical ad. You can click here if you want to review... Read More

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POP displays serve to attract customers to the products and make it stand out from the rest of the items. These are 3 different types of POP displays that will enhance your products visibility Read More

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We analyse the SEO trends that will shape the way the SEO industry will work in 2011. A look at mobile search, Bing/Yahoo, Google Places and Social Media search. Read More

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