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Faced with a challenging economy, growing companies have to work even harder and smarter on their brand-building efforts to attract customers and prospects. According to Glenn Geisendorfer, cofounder and creative director of Seattle-based Platform, Inc., business owners need to create brand experiences that make durable impressions on the minds of Read More

Google is launching a DoubleClick Ad Exchange, which aims to grow the display advertising pie for everyone. That means Google, advertisers and publishers alike! The concept is simple. The new Ad Exchange is a real-time marketplace that helps large online publishers and advertisers buy and sell display advertising space. Read More

Small business advertising tips from Business Week include seven basic reasons why advertising may not be working. Steve McKee of Business Week says a recent informal LinkedIn poll shows 91 percent of consumers are just not paying much attention to advertising messages. And it's a pretty safe bet this applies across the board whether you're taki Read More

Not so long ago, I discovered the maze of how to advertise your websites was a mine field of false offers and false leads. I even paid 179.00 to drive 25,000 to my website, without a single sale. So, I decided to forge out and figure out how to do this for less then $200.00 a month. Surprise, three months in, my advertising for my primary business Read More

There is always a magical feeling that surrounds special dates like 09/09/09. Because of their uniqueness, people often go out of the way to hold special celebrations and events on these dates. Marketers are no different; they realized how consumers pay more attention to this rare combination of numbers and are pleased to leverage on this behavio Read More

An effective way of standing against the competion Read More

This article will help you determine the best way to advertise your small business in effective way while staying on a budget. Read More

They've used gross graphics, kids, fear, humor, sarcasm and lots of creativity to discourage smoking. While the effort is commendable, are you buying them? While I find all of the videos below entertaining and creative (explains the selection), only one (video 5) managed to leave a weighty impact. I guess fear works better for me. How about you Read More

If you google “most expensive commercials”, Honda's would come out top on the list. According to the YouTuber who uploaded the video, this commercial took 606 takes and re-takes, and had Honda spending a total of $6.2 million for just 120 seconds of show time. Read More