Are you a small business owner looking to get do Pay Per Click (PPC) advertising but don't know where to start? Maybe you've heard about it but you are not really sure what it is and how it works. In this video, we discuss the basics of Pay Per Click advertising, what it is, how it's used, and ex Read More
There’s no doubt about it, Transit Advertising is a key part of business success. As a small business owner, you are probably already aware of how important it is but might not know how to best utilize it. Below given are the top 5 benefits of Transit Marketing. Top 10 Benefits of Transit Marketing Read More
Tom Andrews shows you how you can improve your copywriting with a lesson from the dating world.

When it comes to dating, looks matter. Well, at least initially. And it's the same with your sales copy. Your copy has to look inviting for people to read.

If it's not, you have already lost the sa Read More
The AIDA formula is one of the most powerful formulas in copywriting. It stands for:

Attention; Interest; Desire; Action.

Basically, your sales copy needs to take your ideal prospect on a journey, from the moment they read your headline (attention), right through to the point they take action Read More
PPC spy tools are an indispensable ingredient of your marketing arsenal. If you're not using them, your competitors will be!

Here are 25 of the best. Read More
Have you ever scrolled through your Facebook Newsfeed and come across an ad that was so well-suited that it felt creepy? It was like the advertiser could read your mind or had been stalking you.

Maybe you have been planning a vacation, and suddenly, you are face-to-face with a Lonely Planet surv Read More
When it comes to traditional advertising tracking you are clueless. Right? It happens a lot and there is no shame in that as big data and online advertising tracking tools are making us blind without them. This article explains traditional advertising tracking and why it is easier than you think. Read More
If branding is the collection of all the imagery and messaging of your company, what does it communicate when your business appears on a fake news website? Through both advertising and content marketing, consumers can come to conclusions about the values of your brand. If a brand promotes wholesome Read More
How to advertise to millennials? Easy. Drop everything you know about traditional advertising and adopt these tips. Read More
"After a long gap of almost 3 years, Roku has finally launched the fourth version of its mobile app.
Read More

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …
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Matt About Business: Contributor of the Week

Meet Matt S. Mansfield of Matt About Business, our most recent BizSugar "Contributor of the Week" on … More
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