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Advice for small business owners and entrepreneurs on effective advertising campaigns, return on investment from advertising, working with ad agencies, and creating memorable advertising campaigns. Read More

Big corporations always profile their customers before unveiling new products, so that the product itself is tailored to the different market segments, and so the advertising for that product can be customized for those specific customers. Yet so many small businesses skip this crucial step. Read More

It’s probably no surprise that the consensuses are aware that more advertisers are shifting their attention from traditional media to new media to keep up with changing consumer habits. A recent study by eMarketer predicts that US advertisers will spend nearly $1.7 billion on social sites this year Read More

Interview with Thomas Cornelius of Adility on a Groupon alternative that makes more sense for local business owners. Read More

Among the millions and millions of web site pages out there, one kind of page is often wasted space just begging for some marketing think. And no I’m not talking about the About Us page, but it might be close second Read More

Blogging is being promoted as one of the cheapest ways to promote a company or a product, at least in terms of money. Even if a company brings in an outside blog, the cost per post is drastically below the cost of a television spot. Read More

Many Freelance writers would not want to write articles on spec. Thursday Bram discusses some advantages and purpose on writing articles on spec Read More

Do you own a website, blog, personal page or social networking site? With AdClickMedia Pay Per Click Network you can monetize yours in an instant. Read on Read More

I’ve often heard (and even thought) that if you build an exceptional web property/mobile app with a ton of users, advertising will be a sufficient revenue model. The fact is, (most) advertisers aren’t stupid. Traditional banners have lost a lot of their effectiveness. Here’s how Pandora is making it work Read More