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If you’re a business owner who is on the hunt for some good sales copy, then you’ll need to know what to look for. Sales writing isn’t just about using the right words; it also ties into human psychology. People make their decisions based on emotion more than logic. Read More

Getting you business online is vital. Most people will take to the internet to find a service or company either through a search engine or by going straight to a website they have been recommended Read More

To write copy that generates a reaction, you must dig into the emotional and psychological impact of the words you use.

Here are 63 words that will help you turn ordinary copy into something more powerful, and more effective. Read More

How variety is the spice of your search engine marketing--and especially your AdWords campaigns--as in life. Read More

Store fixtures and displays will draw people in and help them understand your product applications. The 4P's of marketing are a staple of understanding the advertising world. A run-down of these 4 P's is essential: the Product, the Place, the Promotion, and the Price. This article will focus on t Read More

A handy video illustration by the IAB (Internet Advertising Bureau UK) showing the evolution of online display advertising. Read More

The annoying "Go Compare" and "Compare the Market" campaigns both do the job of building brand awareness and recall, so when I go to buy insurance or they are top of mind. This is powerful. In the cluttered world we live in, making sure you are remembered and being considered is about as much as yo Read More

"forbes.com - If you sit all day at work, you may want to pay attention to recent research which demonstrates that prolonged sitting at work raises the risk of dying from cardiac and metabolic diseases, as well as the risk of dying from all causes, even if you work out." Read More

According to a recent infographic and article by online store platform Shopify.com… Pinterest is now the 3rd most popular social network site in the world, and ecommerce stores can leverage its popularity to significantly increase traffic and sales. Read More