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Is your marketing failing because you're assuming your audience knows what to do next? Calls to action are a vital part of marketing, as this fab article explains. Read More

Does your story read something like this - your online store is ready, launched and except for a few sales from your close relatives and friends, you've so far not had much success?..If it does, then you've got company - just about every new eComm... Read More

This post lays down the basics of advertising on LinkedIn, explains how it works, and shares some tricks and best practices to get the most from your LinkedIn CPC investment. Read More

I recently came across a question from an entrepreneur who had started a computer repair business that he operated from home and could repair his customers' computers at remote locations. The great thing about his business was that he could draw from a much larger customer base - not just local... Read More

With podcasts, online radio stations, videos and TV shows produced specifically for the web, more ‘old fashioned’ means of advertising have really taken a back seat. But, does that mean it’s a bad idea to advertise on regular radio or in print? Read More

For a new restaurant, offline marketing is the way to get started. That is not to say that you should ignore the internet. However, I think restaurant owners who reach out OFFLINE to their target market as a group will get them the best results for the least amount of advertising dollars.

Here' Read More

It does not have to be expensive to build a customer base and you do not need to know all there is to know about digital marketing. Here's how. Read More

Something is always better than nothing. Luckily, when you’re talking about advertising for a new business, you can buy a lot of somethings with almost nothing! Here’s how. Read More

See what Dr. Howie Jacobson says about his book Adwords for Dummies. He goes over numerous tips and tricks on this. Read More