- 9
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Direct mail may have a larger response rate than advertisers think. According to a recent Vertis Communications study users who read direct mailings are more apt (21%) to respond to offers via mailers websites.
by Kristina Knight More...
by Kristina Knight More...
- 5
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David A. Utter offers some great tips from PubCon. Here's an excerpt: Wil Reynolds of SEER Interactive said at the PubCon session, "Keyword Research, Selection, and Optimization," that the SEO needs to get into the mind of the searcher. He suggested the tools at MSN Adlab can help the pro who "stays broad" with keywords, looks at their perfor
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Many marketers, particularly online, concentrate on reaching younger users. But that could be a multibillion-dollar mistake. Overall, older Americans make up the most affluent segment of the US population. And they are online.
”Internet usage by baby boomers—and over-60s—is projected to continue rising well into the future,” says Paul Verna, eMa More...
”Internet usage by baby boomers—and over-60s—is projected to continue rising well into the future,” says Paul Verna, eMa More...
- 8
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New Gear Lets ISPs Track Users and Sell Targeted Ads; More Players, Privacy Fears. CenturyTel's system allows it to observe and analyze the online activities of its Internet customers, keeping tabs on every Web site they visit. NebuAd takes the information it collects and offers advertisers the chance to place online ads targeted to individual co
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- 6
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Readers of newspaper Web sites are 52% more likely to share their opinions than those who do not visit newspaper sites, according to study conducted by Millward Brown and sponsored by the Newspaper National Network and Newspaper Association of America in September and October. Newspaper Web site visitors who were surveyed were also more apt to bel
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- 7
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While many email marketers adhere to opt-out laws, many aren’t taking the opportunity to garner feedback and potentially retain a customer by engaging them in an exit conversation, found a recent survey by Lyris.
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From green marketing to high-tech billboards to social networking niches, this author provides 10 trends to consider for the coming year.
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- 4
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These tips are written from the basis of an early-stage startup with just one or two founders. It's based on startups in the U.S. (I've never started a company anywhere else). It's not meant to be exhaustive or detailed, butto just provide some of the core elements that startups usually consider when contemplating whether or not they need to hi
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- 6
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If your taxes are killing you, here are 5 quick tips for finding more deductions and lower business tax costs.
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- 5
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Small business owners are not always the best employee motivators. Some are so wrapped up in operational issues that their people skills fall short. If your business already has employees or plans to hire them, these individuals will be critical to your success. You need to learn how to elicit good results from your employees without micromanaging
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- 4
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About one-quarter of Americans have no Internet access, according to a wide-ranging report titled "Information Searches That Solve Problems: How People Use the Internet, Libraries and Government Agencies When They Need Help" by the Pew Internet & American Life Project and the Graduate School of Library and Information Science at the University o
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- 6
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If you're thinking about upgrading that computer or looking for new technology to help your business, Small Business Computing just announced its 2008 Small Business Computing Excellence in Technology awards. Here's a quick summary, but see the article for the full story:
BEST HARDWARE
Desktop PC
Dell Optiplex 755
Runner-up: HP
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Web2wave ( www.web2wave.com) is a Web site where you can create your account , organise your environment with thematic tabs, create browser windows ("Surflets") for each of your favorite web sites.
The concept is somewhat similar to "Personalized Web Pages" (Netvibes, Protopage...) but displaying web sites rather than RSS feed.
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The slowing economy and the possibility that we're headed for a recession are worrisome subjects for small business owners, whose biggest concern is how to keep sales coming in when customers are becoming shy about spending.
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Small business owners are optimistic about the U.S. economy in 2008, according to a survey released Monday by The Alternative Board. Nearly 57 percent of respondents said they planned to add employees in 2008, according to a poll of members of the Denver-based Alternative Board's 330 boards. More than 1,000 small business owners across the nati
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