LinkedIn is a social networking website that is geared specifically towards business members. It enables users to build up a network of existing and new business contacts (called connections).  More...
Had enough of web page abandonment? Are those cost per click fees putting you further in credit card debt and not producing any bang for your buck? Which part of "understand your web site visitor" didn't make it to the drawing board?  More...
In a weak economy, it’s especially important to get closer to your most loyal and profitable customers. Allocating dollars to research is one of the best ways to uncover what your customers want and what they really think about your business. Too often, though, companies go about customer satisfaction research the wrong way or pooh-pooh results th  More...
Direct mail and email marketing have gotten a bad rap for many years. But, when the email marketing is executed properly, the results can be fantastic. That is the sort of email marketing that Winton Churchill talks about in this book. It’s not just a simple email being sent from time to time, but it is an email system that gets definite and posit  More...
With the cost of gasoline and airfare rising, sales managers need to squeeze every bit of savings out of their travel expenses. At the same time, they must increase sales in a slower economy. This article shows how computerized mapping and GPS helps do both.  More...
While online mapping services and GPS devices are great for helping people get to where they're going - it's more important to those of us in Sales to know where we need to go in the first place! And while we're at it -it would be nice to know if we're contacting the best opportunity in the area - and shoot - since we're already there - is th  More...
search Jobs in India, Mumbai, Delhi, Bangalore, Chennai, Hyderabad, Pune from the web.  More...
In Part One, we discussed the planning and strategy behind starting our hyperlocal blogs — primarily the decision to do four blogs instead of one. Though it would quadruple our workload, we believe it was the right road to take. With our decision made, it was time to get to work — time to set up each blog. Before you can think about writing conten  More...
When my wife, Cari, and I recently launched four new hyperlocal blogs, our reason was simple: to help Cari’s real estate career by positioning her as an expert on our local area. Our goals are business-oriented, and that colors all the decisions we’ve made in planning and executing on a hyperlocal blogging strategy. If you’re starting a hyperlocal  More...
A little while back, a friend of mine asked me how to sell to his e-newsletter list without coming off as being pushy, obnoxious and caring only about extracting as much cash as possible from his customers.  More...
Pre-empting an objection means that you bring an objection that you expect to hear early in the sales call and then deal with the objection so it cannot be brought up again. Make sure to answer any common questions and concerns before the client can ask. By pre-empting objections before the client can raise them, you decrease resistance.  More...
Know your audience. Tailor your presentation to your prospective customers. To do that, consider what they are likely to need from you. Use terminology they'll understand and make sure you are familiar with their business jargon. That will help you to establish common ground with them.  More...
Maintaining a healthy sales pipeline is the key to consistent and predictable sales performance. Everybody feels better when there are enough qualified opportunities "in the works" to forecast strong sales in the future. The best way to ensure an increase in future revenue is to focus on building your sales pipeline today.  More...
Social networking sites were originally formed with the intention of building friendships and networks of like minded social contacts. However, there is no avoiding the fact that these same websites also offer businesses the opportunity  More...
Three qualities that effective book promotion requires, include: An open mind Curiosity Creativity These traits will help you search for ways to improve your approach, your promotion, your website and more.  More...