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Many marketers, particularly online, concentrate on reaching younger users. But that could be a multibillion-dollar mistake. Overall, older Americans make up the most affluent segment of the US population. And they are online.
”Internet usage by baby boomers—and over-60s—is projected to continue rising well into the future,” says Paul Verna, eMa More...
”Internet usage by baby boomers—and over-60s—is projected to continue rising well into the future,” says Paul Verna, eMa More...
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Posted by
marketequations08
153 days ago
(http://www.marketequations.com)
Category: Research and Trends |
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If you're still in doubt on the power of word-of-mouth from your customers...review this long list of statistics across a wide-range of demographics showing customers overwhelmingly trust their peers not your ad agencies for buying decisions.
More...
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