- 10
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From green marketing to high-tech billboards to social networking niches, this author provides 10 trends to consider for the coming year.
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Direct mail may have a larger response rate than advertisers think. According to a recent Vertis Communications study users who read direct mailings are more apt (21%) to respond to offers via mailers websites.
by Kristina Knight More...
by Kristina Knight More...
- 8
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Learn how to win big when you negotiate. These 3 rules are good negotiation rules to follow to arrive at a win-win-win situation.
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- 8
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New Gear Lets ISPs Track Users and Sell Targeted Ads; More Players, Privacy Fears. CenturyTel's system allows it to observe and analyze the online activities of its Internet customers, keeping tabs on every Web site they visit. NebuAd takes the information it collects and offers advertisers the chance to place online ads targeted to individual co
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- 7
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While many email marketers adhere to opt-out laws, many aren’t taking the opportunity to garner feedback and potentially retain a customer by engaging them in an exit conversation, found a recent survey by Lyris.
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- 7
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Many marketers, particularly online, concentrate on reaching younger users. But that could be a multibillion-dollar mistake. Overall, older Americans make up the most affluent segment of the US population. And they are online.
”Internet usage by baby boomers—and over-60s—is projected to continue rising well into the future,” says Paul Verna, eMa More...
”Internet usage by baby boomers—and over-60s—is projected to continue rising well into the future,” says Paul Verna, eMa More...
- 7
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Short version: a chief marketing technologist (CMT) is the person responsible for leading an organization's marketing technology. A CMT is to the CMO what, in IT-centric firms, the CTO has been to the CIO.
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Readers of newspaper Web sites are 52% more likely to share their opinions than those who do not visit newspaper sites, according to study conducted by Millward Brown and sponsored by the Newspaper National Network and Newspaper Association of America in September and October. Newspaper Web site visitors who were surveyed were also more apt to bel
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But what caught my attention, and the reason to my title is the job postings. One of my colleagues at work sent it to me as a joke, but I just found it magnificent. ‘Obama for America, Barack Obama’s campaign for President, seeks Interactive Marketing managers to work at its Campaign Headquarters in downtown Chicago.’
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- 5
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A few days ago I saw something really interesting while analyzing one of my clients’ sales figures.
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- 5
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You can’t throw in a couple of paragraphs once in a blue moon and expect to instantly become an MS rock star – no matter how great your content is. It just doesn’t work that way....
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- 5
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If you’d like to see the “spelling police” panic in the streets, weeping and gnashing their teeth, horrified and distraught beyond belief, then this article is going to make you smile from ear to ear.
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- 5
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Online ad revenue climbed to $21.2 billion last year, marking a 26% increase from 2006, the Interactive Advertising Bureau and PricewaterhouseCoopers reported today.
The IAB’s report wasn’t the only current indication that online media is still thriving. CBS today said it plans to acquire CNet for $1.8 billion cash, marking one of the largest m
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- 5
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This type of blogging is the quickest way to establish your own community of loyal followers, within 30 days.
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