Direct mail may have a larger response rate than advertisers think. According to a recent Vertis Communications study users who read direct mailings are more apt (21%) to respond to offers via mailers websites.
by Kristina Knight  More...
From the page "Chuck clearly understands his readers and what they want to know. His blog– and this eNewsletter–are valuable and powerful because he really knows what he’s talking about. We trust what he says and we’re likely to accept his recommendations about products and services–even when they are his own. That is, because we trust what he s  More...
A small blip in agree to disagree on lead generation vs. buying leads from lead vendor companies.  More...