From green marketing to high-tech billboards to social networking niches, this author provides 10 trends to consider for the coming year.  More...
Direct mail may have a larger response rate than advertisers think. According to a recent Vertis Communications study users who read direct mailings are more apt (21%) to respond to offers via mailers websites.
by Kristina Knight  More...
Learn how to win big when you negotiate. These 3 rules are good negotiation rules to follow to arrive at a win-win-win situation.  More...
New Gear Lets ISPs Track Users and Sell Targeted Ads; More Players, Privacy Fears. CenturyTel's system allows it to observe and analyze the online activities of its Internet customers, keeping tabs on every Web site they visit. NebuAd takes the information it collects and offers advertisers the chance to place online ads targeted to individual co  More...
While many email marketers adhere to opt-out laws, many aren’t taking the opportunity to garner feedback and potentially retain a customer by engaging them in an exit conversation, found a recent survey by Lyris.  More...
Many marketers, particularly online, concentrate on reaching younger users. But that could be a multibillion-dollar mistake. Overall, older Americans make up the most affluent segment of the US population. And they are online.
”Internet usage by baby boomers—and over-60s—is projected to continue rising well into the future,” says Paul Verna, eMa  More...
You'd think that the ubiquitous Starbucks coffee chain would have been the death knell for the Bean Bag, a mom-and-pop coffee shop in Bethesda. If anything, Starbucks put more kick in the caffeine purveyor, which is celebrating its 30th year in business.

"It's the best thing that happened to us," said owner Mitchell Wool, whose parents fou  More...
Short version: a chief marketing technologist (CMT) is the person responsible for leading an organization's marketing technology. A CMT is to the CMO what, in IT-centric firms, the CTO has been to the CIO.  More...
Readers of newspaper Web sites are 52% more likely to share their opinions than those who do not visit newspaper sites, according to study conducted by Millward Brown and sponsored by the Newspaper National Network and Newspaper Association of America in September and October. Newspaper Web site visitors who were surveyed were also more apt to bel  More...
20 years ago, the median price for a home in the United States was $112,500.00. Today, that kind of money might get you a super-car, but not the average home. $251,000.00 is what you would need today to buy an average home, on an average street, in an average neighborhood; no super-car included.  More...
Small business owners are optimistic about the U.S. economy in 2008, according to a survey released Monday by The Alternative Board. Nearly 57 percent of respondents said they planned to add employees in 2008, according to a poll of members of the Denver-based Alternative Board's 330 boards. More than 1,000 small business owners across the nati  More...
If you're thinking about upgrading that computer or looking for new technology to help your business, Small Business Computing just announced its 2008 Small Business Computing Excellence in Technology awards. Here's a quick summary, but see the article for the full story: BEST HARDWARE Desktop PC Dell Optiplex 755 Runner-up: HP  More...
But what caught my attention, and the reason to my title is the job postings. One of my colleagues at work sent it to me as a joke, but I just found it magnificent. ‘Obama for America, Barack Obama’s campaign for President, seeks Interactive Marketing managers to work at its Campaign Headquarters in downtown Chicago.’  More...
If your taxes are killing you, here are 5 quick tips for finding more deductions and lower business tax costs.  More...