What we learned about writing in school is not the same as writing for the web. What I advise is relevant to anyone looking to refresh their writing style for the web. Read More
Research on the force behind viral content found that a majority of viral posts online aroused strong emotions. These include content that caused uncertainty, curiosity, surprise and anticipation in the audience. Posts that brought out joyous emotions also went viral. You therefore need to post con Read More
Instagram is one of the hottest (if not the hottest) platforms right now. Plus, this is the place to be for creatives, because this visual network enables us to showcase our gorgeous work and style.

While its popularity only grows, a lot of small business owners are still confused on how to lev Read More
Are you a video creator looking to get into influencer marketing?

Wondering whether creating sponsored video content is a viable moneymaking option?

In this article, you’ll discover insights from new research that reveal how influencer marketing has grown in the last year and how other video Read More
Are you writing effective Pin descriptions on Pinterest? Would you like to write better descriptions for your pins? Read More
Are you trying to use Pinterest for business?

Do you need some tips and strategies to get started?

If you’ve ever been on Pinterest, you know that it is an amazing resource for finding delicious recipes, cool landscaping ideas and fun activities to keep your kids occupied. But you can also us Read More
Influencer marketing is here to stay, and contrary to what you may have heard, you don’t need to pay a Kardashian sister a half-million bucks to post up an Instagram ad for your product. Read More
You should build and maintain an effective LinkedIn company page that puts your organization's best foot forward. These eight best practices can help. Read More
Ahh Instagram. With over 200 million active users, it’s definitely a well-loved social media outlet (for comparison, the population of the US is about 300 million…!). Having a larger Instagram following can mean more sales for your business, more views on your blog, and a stronger community for you Read More
While using Twitter for marketing purposes can be fun, it is not always easy to quickly build up a real audience. After you think long and hard about your startup’s voice and target audience, it’s important that your tweets reflect your objectives. Every tweet should be seen as a way to establish y Read More

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …
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The Next Big Markets for Small Business -- China and India?

That's right, you don't need to be a massive global corporation to take advantage of emerging markets in China and … More
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