According to Hubspot, “The average sales cycle has increased 22% over the past 5 years, due to more decision makers being involved in the buying process”. What is Sales Process Optimization and what it offers? Sales process optimization refers to automating and streamlining the sales cycle through Read More
A service level agreement (SLA) specifies the reasonable and mutual expectations between your company and the customers you support. It sets customer expectations before the customer has the need to request service. What are the benefits of an SLA? Implementing an effective SLA not only enhances cu Read More
Content marketing has become a major part of many marketing strategies, and for good reason. The concept is one that can adapt to so many different industries, budgets and target markets. But that also means that no two content marketing strategies look the same.
For tips on how to build a content Read More
Have you given much thought to planning for a business event this week? Here’s a chance to do a little research to make the most out of what such events have to offer.
Make a plan and know what you hope to get out of the experience.
Do you want to promote your brand, sell a product, gain informat Read More
This week on Bplans, we covered details of anti-spam legislation, how startup marketing differs from marketing in general, an infographic version of our popular Big Brand Challenge, tips for searching for loans online, and how to apply for your federal tax ID number.
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Bringing you the latest news on small business and more—this week we’re covering 3D printing, millennials at work, and what you need to know about Black Monday.

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Google Image Search has added large buttons that let you filter your image searches with a press of a thumb on your mobile phone. Read More
CIO’s and IT leaders recognize the benefits of providing flexible work arrangements for employees. One major benefit is seeing a rise in employee productivity as they get to work from just about anywhere. Question becomes, is IT's technology roadmap supportive to drive employee productivity? Read More
For every company, managing employees and their data is a crucial task. For the same, organizations have been deploying employee communities as a single source from where all the HR and company functions can be managed efficiently in a mobile-friendly, scalable, cost-effective and a customizable wa Read More
As per Gartner, Salesforce is ranked #1 World’s CRM software consecutively for 4 years in a row.

It is the leading customer success platform, based on the software as a service (SAAS) model. It is an easy-to-use platform providing cutting-edge solutions such as customer information management, c Read More

5 Things Your Latino Employees Wish You Understood

Latino employees are the fastest-growing segment of the U.S. workforce – in fact, by some estimates one in three working …
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Adam Connell @adamjayc Goes from Guitarist to Guru

Adam Connell's career didn't start out like most in the marketing field. Today, he's the operations manager for a U.K. … More
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