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Fundraising marketers have always leaned on great copywriting to get results from direct mail. Email is no different for them now.
That’s why you have to check out the dozen tips we got from a test-happy authority, who says that nonprofits are a microcosm of the rest of the marketing community. Includes how YouTube can inspire copy and a wealth o
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Gatorade, Absolut, Levi’s, Stride Chewing Gum; no need for apparent product placement, just some subtle advertising and they’re off virally spreading in YouTube’s powerful universe.
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Post 1 in a weekly series to expose the many statistics that many marketers are looking for!! This first edition is about online video and the new generation of internet users.
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