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Seth Godin explains why word of mouth doesn't happen

Posted by JohnH 47 days ago (http://sethgodin.typepad.com)
Category: Marketing | Tags: seth godin wom word of mouth referrals

Sometimes, what you do is done as well as it can be done. It's a service that people truly love, or a product they can't live without. You're doing everything right, but it's not remarkable, at least not in the sense of "worth making a remark about." What's up with that? More...

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Study: Moms are word of mouth champions

Posted by Shelly 73 days ago (http://www.bizreport.com)
Category: Research and Trends | Tags: viral marketing word-of-mouth wom moms mothers

New research has found that new moms and moms-to-be are the champions of online word of mouth and don’t restrict their topics of conversation to child-related issues. The study showed that moms are heavy users of word of mouth having, on average, 109 discussions per week compared with 82 for the general public. Brand recommendations and product More...

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Seth Godin: Sliced bread and other marketing delights

Posted by JohnH 207 days ago (http://www.youtube.com)
Category: Marketing | Tags: seth godin marketing otaku wom

This isn't a new video, but it's one of my favorites by Seth Godin, so I thought I'd share it for those of you who haven't seen it yet. It's about how the best ideas can fail if you don't know how to spread the word -- how to make the idea appeal to early adopters -- how to create an idea that's truly remarkable. More...

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