Search results for web 2.0

In this continuing series, I am covering how you can become not only the best blogger you can be, but also how to become recognized in your field and thus adequately compensated. The first two installments covered tactics - commenting and optimizing for search - but in this third post, I am making it more personal.  More...
Does the frenzy over social media this year remind you of something? Widgets maybe? Or viral marketing? Every year we seem to create a new buzz over… well, buzz. But is this trend different? It's hard enough for those of us in the space to catch up with it all. But should you be chasing the golden goose this time?  More...
Last week, a lot of you read my guest post about the ROI (return on investment) of social media. There is no doubt that social media is changing the ways people interact online and hence, the way companies communicate with their customers. The thing that is still missing is quantifiable data about these interactions. We’re in a theory stage - w  More...
Most social media websites give you an individual profile page alongside the option of befriending other site users. The adding of someone as a ‘friend’ on a social media website is not just an empty gesture. Usually when you add someone as a friend, you’re giving them greater access to you through the social media channel.  More...
Ever wanted to become a Social Media Superstar? It is fast becoming the most cost effective way to market.This informative guide will teach you everything you need to know to make your presence and your business's presence known in the wide world of Social Media!  More...
We’ve all seen the usual success story: a 20-something programmer gets an idea, launches a website, and within months he’s already got huge traffic, multi-million dollar exit options and an interview with Wired. All the traffic graphs go straight up without faltering even for a day. These types of stories have created an atmosphere in which no  More...
Using entertainment via interactive marketing is one way to get attention, create excitement and buzz, and connect with consumers. Smart marketers are using interactive media to blur the lines between traditional advertising and entertainment, engaging consumers with brands at a deeper level.  More...
From sourcing talent to building brand awareness to prospecting for customers, social networking can help you manage many aspects of your smaller business -- if you know what you're doing. Here's how to hit the goldmines and avoid the landmines as you pursue all those social networking opportunities.  More...
Social media marketing can bring traffic and links to any website. What’s missing — and essential — is proper measurement of these new techniques. Often times, social media marketing is dismissed before its true effectiveness is realized.  More...
Web 2.0 efficiencies disrupt old business models by reducing manufacturing and investment costs and decentralizing information. It's time for the permeable corporation, where success depends upon cooperation and interaction.  More...
According to Deborah Micek, women are naturally better sales professionals than men. Part of the reason for this is that both men and women tend to believe that women are more trustworthy. People believe that women lie less, are more responsible and are more honest at work. She explains that her opinions are backed by Martha Barletta's book,  More...
This article covers ideas for Internet marketers to thrive in 2008... such as the new dynamics of search marketing, handling negative reviews, delivering utility, customer collaboration, and ideas for video marketing, widgets, apps, and other Web 2.0 marketing, etc.  More...
Small and midsize businesses are increasing their use of Web 2.0 tools as information sources, providing greater opportunities to marketers that are trying to reach this audience, according to a new study from market research company Bredin Business Information. It examined which online tools SMBs use, how they use them to receive business informa  More...
When talking with so many companies of all sizes and types about marketing with social media, many are keen on the idea, but don’t have a clear idea of the best way to incorporate tactics like social bookmarking into their content promotions. Anyone can throw up links to Digg, Del.icio.us and Facebook, but does it actually do anything?  More...
All content sites are not created equally. That is the word from a recent Jupiter Research study that compared content sites with and without several  More...
Entrepreneurs are eager to use the rapidly emerging social networks and blogging tools to get closer to their customers, but first they need to devel  More...
Gerhard Gschwandtner, Founder and Publisher of Selling Power magazine discusses Web 2.0 and other online marketing tips with marketing guru Seth Godi  More...
McKinsey conducted a study this summer to learn more about what motivates people to participate in collaborative technologies. They surveyed 573 user  More...