Search results for usp
- 9
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Few would question this simple truth: Businesses must differentiate. Growth, profit—survival, even—hinge on their ability to set themselves apart from competition. But is the common wisdom correct? Is most everything you've read and heard about differentiation wrong?
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- 8
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From the Page: "The root of the problem is not the media or the creative professionals coming up with slick ads to gain your attention and approval. Competition is the problem. So many people are out there shouting and blasting messages at us that for many consumers, it has outlived its cycle of effectiveness."
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- 12
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What’s a Unique Selling Proposition… and Why Do you Need One Now More than Ever
So, what the heck is a USP… really?
And, what’s the big deal about having my very own USP?
Why do I need to spend time and energy on this boring marketing junk?
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