Search results for strategy
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Strategy and who needs it is explained in a post by Steve MacGill, CEO and Founder of PeerSight Online (www.peersightonline.com).
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We recently spoke with Paul Saffo, the technology forecaster best known for his associations with the The Institute for the Future (which he left earlier this year) and The Long Now Foundation, whose mission is to replace society's "faster/cheaper mindset" with "slower/better thinking." Saffo also teaches a course on the future of engineering
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Developing a Marketing Plan is nothing more than setting goals and making a to-do list that will get you there. It’s really not much different than planning a party.
You’re basically creating a plan for inviting more people you love to give you money and then tell other people why they should give you their money too. Sounds like a party to me.
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Few would question this simple truth: Businesses must differentiate. Growth, profit—survival, even—hinge on their ability to set themselves apart from competition. But is the common wisdom correct? Is most everything you've read and heard about differentiation wrong?
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Those who persist in viewing the world through competitive lenses are marginalizing themselves. Those who see through collaborative lenses are, paradoxically, those who will win—not those who set out to "win" by competing.
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A powerful personal illustration of the strategic importance of asking: Why will it be different this time? (You can't read this and not be moved by it.)
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In a down market, it’s easy to become discouraged by the unfairness of it all--and if we’re not careful we can slip into feeling sorry for ourselves and the “woe is me” mindset of victimhood. When we run into this kind of adversity, remember the lesson of Lawrence of Arabia: we are indeed masters of our destiny and ultimate success.
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Marketing to business owners has gotten tricky with credit markets tight and gas and food prices rising.
Marketing adviser Warrillow & Co. recently surveyed 2,036 small businesses with fewer than 100 employees on their expectations and needs during a troubled economy. Nearly 60% say they expect the real volume of goods and/or services sold in
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MicroMentor, which has made nearly 700 mentor matches since it started in 2001, is one of a growing number of Web sites that allow prospective mentors and protégés to easily find each other. Usually, each party creates a profile detailing his or her mentoring needs or expertise that can be viewed by others. Once a match is made, the mentoring can
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In the 2008 American Express OPEN Spring Monitor, they found a sharp contrast between business owners over sixty and the small business population at large as they manage their way through the current economic uncertainty.
Entrepreneurs over sixty are taking actions that show they learned from their past experiences with inflation. Although the
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Everybody is a customer. That includes you. No matter how much or how little shopping you do, you must be doing some, and giving somebody your business.
Try this: Every time you deal with a business, whether it be doing some grocery shopping at the Super Wal-Mart, ordering a necklace online, or simply depositing some money into your checking a
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From article: Remember in high school or college the couple that seemed to have a never-ending, on again, off again dating relationship? One week they’re on, the next week they’re off. The next week they’re on, the following week they’re off.
Well, in speaking with tens of thousands of entrepreneurs and business owners, I’ve found that many hav
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I thought this was a great video on the importance have providing more than one offer when selling and negotiating.
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In this economy, retailers must concentrate on increasing value in purchasing and on communicating value in marketing. Identify your products with the best margins and sell those aggressively.
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Gas prices are rising, real estate is in a slump, and economic naysayers are having a field day.
Do you allow yourself to get sucked into the negativity? Or are you focused on growing sales?
Deborah Brown took a little trip around the Web to see what steps others are recommending to make your business thrive when the economy is struggling.
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When economic waters are rough, small businesses shouldn't pull back but instead should take advantage of the void created by others who do. Experts advise taking the opportunity to increase sales and expand into new markets.
Quotes from the article:
"A good business owner will assess the situation and make a plan based on the opportunitie
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When we talk about marketing on the web, we’re talking about selling a perceived benefit/value by communicating in a way which suits and modifies your target market’s interests/needs.
It’s not about fulfilling the existing needs of customers out there but the reinforcing of those needs by selling them ideals. Your aim is to associate your brand
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The Organizational Character Index (OCI) allows you to apply Myers Briggs theory to your organization. It's presented here in electronic form.
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The 10 commandments of negotiations here apply to every negotiator, deal maker, mediator, lawyer or simply anyone who’s trying to negotiate something. To be real successful in negotiations, you need to invest and reinvest time to prepare ahead and adopt skills to help you improvise on the spot.
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Most businesses think now's the time to cut back and cower. Why not see it as an opportunity, the way the creators of some very big brands have?
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After going bust, and seeing the credit crunch on the horizon about to turn towards small business, here's a few tips for what to pack in your small business survival kit
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The idea that you can make money by giving something away is no longer radical. But until recently, practically everything "free" was really just the result of what economists would call a cross-subsidy: You'd get one thing free if you bought another, or you'd get a product free only if you paid for a service.
Over the past decade, however, More...
Over the past decade, however, More...
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If you are in any business or interested in being more persuasive in your field, here are the 6 principles of persuasion that will help you be more persuasive immediately. It’s powerful, effective and easy to read.
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Mitch Anderson was an electronic engineer who started an online computer parts company, LaptopsForLess.com, which filled a cataloging niche that his large corporate competitors were unable to fill. The ingenuity of his business enabled Anderson to sell his company and retire at the age of 37, when he launched a new career in filmmaking and DVD dis
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Powerful tips on how to get the power you have always wanted. Useful and practical strategies to help improve your negotiation.
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Here are 4 habits that all great negotiators have. Useful tips and strategies to help improve your negotiation.
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Why do budgets often bear little direct relation to a company's long-term strategic objectives? Because they don't take enough into consideration. A balanced scorecard augments traditional financial measures with benchmarks for performance in three key nonfinancial areas: 1. A company's relationship with its customers. 2. Its key internal proce
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Harvard professors Robert Kaplan and David Norton developed the balanced scorecard to help translate vision and strategy into action. This technique can make strategic planning a core part of any business. They showed that financial analysis, which is largely a look backward over past performance, isn’t enough to guide long-term investment decisio
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The list of corporate management competencies is very applicable to Small Business CEO’s and can serve as a basis for evaluation and development. Her
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