Search results for social media
- 24
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A social news site emulates the Digg model and offers small business people a focused web presence for issues of interest to them. bizSugar launched with the goal of reaching small and medium businesses with a social media presence dedicated to business interests.
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What's more stereotypically trivial than shoe shopping? Using Twitter, of course! Online shoe retailer Zappos does shoes and social media remarkably well. Scores of bloggers, lots of video blogging and 198 employees on Twitter help keep the company's profile high and humanize the folks behind the shoe sales.
Of all the different types of soci
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- 14
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Ever wanted to become a Social Media Superstar? It is fast becoming the most cost effective way to market.This informative guide will teach you everything you need to know to make your presence and your business's presence known in the wide world of Social Media!
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- 12
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Social media marketing can bring traffic and links to any website. What’s missing — and essential — is proper measurement of these new techniques. Often times, social media marketing is dismissed before its true effectiveness is realized.
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- 11
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Ah, Twitter, the first and foremost way to quickly find out what your friends, colleagues, and mentors are up to right now. It’s quickly becoming a questionable tool in the online world. Some say it’s pointless, some are still trying to
find the point in it, and some are using it to build their networks, blog readerships, and esssentially, their
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- 11
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We all know about Digg and the benefits of using this service! The social network area is becoming a huge hit and Digg is a big time player.
But what if I told you there was a site “just for” small to medium size business owners that functioned just like Digg does? Would you go take a look?
Instead of people sorting through (unrelated) categ
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- 11
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The attention of influencers is coveted because of their mythological ability to drive others to a given brand, whether by force of personality or strong subject knowledge. But "influencers" are not a single silver-bullet demographic. Depending on the product or service a company hopes to sell, the appropriate circle of influencers can vary.
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Guy Kawasaki dispels rumors about the vitality of social media sites, gossips about his own successful site and explains how you, too, can get in on the social media craze.
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From sourcing talent to building brand awareness to prospecting for customers, social networking can help you manage many aspects of your smaller business -- if you know what you're doing. Here's how to hit the goldmines and avoid the landmines as you pursue all those social networking opportunities.
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- 10
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Social software is a hot area in today's world. Short text messages connect a huge portion of the world's population and are a major carrier of social contact for a whole generation. On first glance, a lot of what goes on in these communications channels seems mundane and worthless. There is another aspect, though. These social systems, by allow
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- 9
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Because reviewers want to help others…that's the short answer. We just announced the results of a study we executed with Keller Fay Research to understand the intentions and motivations behind reviewers. Overwhelmingly, the survey found, reviewers are motivated by goodwill and positive sentiment.
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- 9
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A new study has found that businesses are increasingly looking to social networking and user-generated channels to improve their levels of customer engagement. Ninety percent of respondents to the Annual Online Customer Engagement Report said that a customer engagement strategy was “essential” or “important” to business operations. The research, c
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- 9
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SocialMedia Networks says they’re the first ad network to focus 100 percent on social media. They have over three billion ad impressions to more than 15 million unique visitors per month. These ad impressions are delivered within 5,000+ applications and they’re appearing on Facebook, Bebo and MySpace.
I asked SocialMedia’s CEO Seth Goldstein a
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- 9
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How social media news sites can transform your business. Includes a review of Guy Kawasaki's new site, Alltop.
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- 8
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Using entertainment via interactive marketing is one way to get attention, create excitement and buzz, and connect with consumers. Smart marketers are using interactive media to blur the lines between traditional advertising and entertainment, engaging consumers with brands at a deeper level.
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- 8
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When talking with so many companies of all sizes and types about marketing with social media, many are keen on the idea, but don’t have a clear idea of the best way to incorporate tactics like social bookmarking into their content promotions. Anyone can throw up links to Digg, Del.icio.us and Facebook, but does it actually do anything?
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- 7
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While companies considering creation of an online community must be clear about what they hope to achieve in terms of the bottom line, it is crucial that actual users have a strong, engaging community purpose if you want to develop a successful community that will grow organically.
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- 7
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Most social media websites give you an individual profile page alongside the option of befriending other site users. The adding of someone as a ‘friend’ on a social media website is not just an empty gesture. Usually when you add someone as a friend, you’re giving them greater access to you through the social media channel.
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- 6
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Bulbstorm.com enables its clients to air their ideas and get precious feedback not only from other inventors, but also from marketers, designers and even manufacturers. Posting your project to the Bulbstorm site is like leaving the isolation of the outside for a lively community inside.
Bulbstorm documents your idea the moment you enter the sit
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- 6
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While the idea of two way communication terrifies some old-school PR execs, the revolution of social media has others salivating at the idea of engag
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- 6
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Digg has an immense amount of traffic and getting landed on the front page will send a tsunami of new readers to your blog or website, but getting on
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- 6
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Entrepreneurs are eager to use the rapidly emerging social networks and blogging tools to get closer to their customers, but first they need to devel
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- 6
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Danny Sullivan and Neil Patel chime in on the definition, future and legitimacy of social media as a marketing channel in an interview with TopRank C
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- 6
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Social media and conversational marketing will outpace that of traditional marketing by 2012. Nearly 57% of respondents report that in 5 years time, what they spend on conversational marketing will be greater than that of traditional marketing, while another 24% believed it would be the same as traditional marketing. Significantly, 81% of marketer
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- 5
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Each day, thousands of stories are submitted to Digg by its users, who often have vastly different reasons for submitting them. Some use Digg as just a personal bookmarking service, while others submit their own content in the hopes that it will get attention from others. Still others just want to share good, quality content with the world. In any
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- 5
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Does the frenzy over social media this year remind you of something? Widgets maybe? Or viral marketing? Every year we seem to create a new buzz over… well, buzz. But is this trend different? It's hard enough for those of us in the space to catch up with it all.
But should you be chasing the golden goose this time?
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- 1
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Twitter is a social networking and micro-blogging service that costs nothing for users to access and little effort to keep in touch with busy friends. It can also help you build your brand or brand you as an expert.
Here’s a guide to help you get started “tweeting.” Includes 10 strategies to market your company and 5 to market yourself, plus lo
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What is
bizSugar?
bizSugar is a social news site for small businesses and mid-sized companies. Business owners, managers and entrepreneurs can now discover, share and vote for the best business tips, trends, news and strategies on the Web. If you find a business story, tip or video that you like, give 'em a little sugar!
