Search results for search marketing
One of my favorite things about the Search community is that they are not only smart but also pretty darn witty. After reading 20 blog posts in a row about Twitter (or whatever the latest topic is) it can be very refreshing to read something that just makes you laugh out loud.
More...
Here's a collection of online marketing tips from the experts. Lee Odden of TopRank Blog, interviewed a sample of search marketing experts that are featured in a new book, “Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus."
The list of internet marketing experts interviewed for the book include Joan Holman, Greg H
More...
Site maps -- 2 side to the coin:
Does your website contain a site map? If so, you may be handing your competitors a free gift -- all of your targeted keywords.
Are you looking for competitive intelligence on your competitors' search optimization strategy? Your competitors' site maps are your best source for keyword research.
Read more i
More...
Eight in 10 marketers cite email as the best-performing medium, ahead of search and display, according to Datran Media’s second annual survey of 2,000 online marketing professionals conducted in December ‘07. Email ROI will hit $45.65 for every dollar spent in 2008, more than twice the ROI of other mediums including search and display, said Dat
More...
As web marketers seek new ways to boost conversion rates and improve their visitors' site experience, interest in multivariate testing is on a feverish rise. But those unfamiliar with the techniques are often unclear about where to start, or how to ensure success.
Common methods for running controlled experiments on Web sites range from simple
More...
A new tool has been launched by Google AdWords that will automate the process of monitoring and adjusting cost-per-click (CPC) bids to enable adverti
More...