Search results for search engine marketing

Paid search is much more than bid management and click-throughs, it's about devising a strategy that compliments your overall online marketing program and providing ROI based on performance which has been quantified at the keyword level. Here are 25 paid search resources ranging from the basics, to best practices, to advanced strategies to measu  More...
Search marketing has become an expensive endeavor. This is especially true if you are in any kind of a competitive industry. Good search engine optim  More...
A new targeting option is available to marketers using Google's Adwords marketing - geographical targeting. The upgrade in the system allows businesses to advertise to consumers based on age or gender.  More...
Sneak preview about some search engine marketing free tips, you can immediately use in your next article, blog post or updated website page.  More...
David A. Utter offers some great tips from PubCon. Here's an excerpt: Wil Reynolds of SEER Interactive said at the PubCon session, "Keyword Research, Selection, and Optimization," that the SEO needs to get into the mind of the searcher. He suggested the tools at MSN Adlab can help the pro who "stays broad" with keywords, looks at their perfor  More...
I'll continue to talk about how you can effectively use articles and blogs to produce high quality leads for your business.  More...