Search results for search ads

Getting your search ad in the top rankings of search engine results pages might win you more eyeballs, but it doesn’t guarantee a click or a sale. Your search ad itself must do some heavy lifting to successfully compete with other listings.  More...
According to Aaron Wall, "As an advertiser and a publisher I have ad CTR data spanning hundreds of millions of impressions and about a million ad clicks across a wide array of verticals. One of my early opinions on contextual ads and search ads was that people are far more likely to click ads if they are desperate, stupid, or ignorant. While I wa  More...