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A new study and analysis reveals a range of benefits by making some format adjustments to Customer Magazines. Though currently the average number of pages for a customer magazine is 36 and the most popular frequency is quarterly, says the study, more pages inspires more thorough readership and greater frequency yields an uplift of over 10%.  More...
Format, the cover letter, the reply form, the premiums and/or freemiums … all key components of a direct mail package. But the most key component of  More...