Search results for relationships
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Robert B. Cialdini, in his classic book Influence: Science and Practice, reveals six universal principles that everyone needs to understand to achieve business and personal success. Mastering them, he says, can help people implement effective strategic communication management strategies, developing powerful working relationships, and build long–t
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Bruce Rasmussen’s engaging personal tale combines forthrightness and whimsy, beginning with a marketer’s definition of trust (which he claims to paraphrase): "A can trust B if B has the opportunity to rip A off - and chooses not to do so."
Embedded in a story about muffins are some pretty provocative questions that Bruce asks about our own or
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Should you really "always be closing?" Mark Slatin advises to put down the golden closing hammer if you want to increase your sales success.
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According to Deborah Micek, women are naturally better sales professionals than men. Part of the reason for this is that both men and women tend to believe that women are more trustworthy. People believe that women lie less, are more responsible and are more honest at work.
She explains that her opinions are backed by Martha Barletta's book,
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