Search results for recession
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John Jantsch shares his top seven quick fix strategies to re-energize your marketing today!
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The National Federation of Independent Business Index of Small Business Optimism rose 2.9 points to 91.1 in August, but continued one of the longest strings of recession-level readings in the history of the survey – dating back to 1973. Two-thirds of the gain was due to a new confidence among small business owners who expect business conditions to
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For some companies a recession is a time to weather the storm; cut expenses, trim the staff, wait for better times ... and slash the marketing budget. But other companies see a recession as strategic time to take the offensive. When competition focuses more on internal cost cutting they focus less on customers.
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As business owners, we have two choices in how we deal with the sluggish economy. We can watch the news and complain and worry about it OR we can choose to Reject the Recession and look for new ways to generate business. Here are a few ideas to help you Reject the Recession.
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A recent study from LeadershipIQ asserts that workers today are wasting 44 percent more time than they did a year ago. It seems that worry and financial research are now the top non-work activities conducted at the office.
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NFIB released information on how small businesses are coping during the beginning of a possible recession. Many are postponing or canceling planned investment or reinvestment, advertising more, spending more time at their businesses and some are more likely to keep close tabs on cash flow and inventory status.
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Does an economic slowdown necessarily mean that business-to-business marketers have to find even more ways to do more with less? Or can a downturn create opportunity for smart marketers to grow and thrive?
In this guide to B2B marketing during a recession, Jon Miller answers these questions and share specific strategies you can use to shine wh
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So you’ve heard the buzz going around the office? Heard the news, Wall Street, Congress, and your perhaps your neighbors? The economy has hit some tough times, it’s true. However, this doesn’t have to be the end, or a stifling factor in your own business. There are a million ways to effectively market for cheaper than you think. Often times, the c
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In the 2008 American Express OPEN Spring Monitor, they found a sharp contrast between business owners over sixty and the small business population at large as they manage their way through the current economic uncertainty.
Entrepreneurs over sixty are taking actions that show they learned from their past experiences with inflation. Although the
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This article from Fortune Small Business explores how several small businesses are prepared to thrive - even if recession strikes.
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Though fashion still accounts for 41% of the total teen budget, total teen spending in the category declined nearly 20% year over year, pointing to a “discretionary recession,” according to the 15th semi-annual “Taking Stock With Teens” study by Piper Jaffray.
Compared with last year’s study, young men spent 15% less on discretionary items (fa
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Gas prices are rising, real estate is in a slump, and economic naysayers are having a field day.
Do you allow yourself to get sucked into the negativity? Or are you focused on growing sales?
Deborah Brown took a little trip around the Web to see what steps others are recommending to make your business thrive when the economy is struggling.
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When economic waters are rough, small businesses shouldn't pull back but instead should take advantage of the void created by others who do. Experts advise taking the opportunity to increase sales and expand into new markets.
Quotes from the article:
"A good business owner will assess the situation and make a plan based on the opportunitie
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Posted by
luckycharmer
189 days ago
(http://www.marketingcharts.com)
Category: Research and Trends |
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So you are one of the millions of people in America who has real estate for sale and you haven’t yet found an agent with any fresh ideas to help get your property sold. Keep looking because there is more to selling a home than posting the home on the local real estate association’s website and sticking a sign in the yard. You have to be different.
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Most businesses think now's the time to cut back and cower. Why not see it as an opportunity, the way the creators of some very big brands have?
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Millions of U.S. small businesses — especially in the retail, business-services and housing industries — could be vulnerable if a recession strikes on top of the housing slump and credit crunch.
Small businesses are closely watching their financials, their customers' buying habits and other signs of where their companies and the U.S. economy m More...
Small businesses are closely watching their financials, their customers' buying habits and other signs of where their companies and the U.S. economy m More...
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From the page: "The U.S. economy is in better shape than the pundits, polls and press say it is. I don’t believe America is in a recession now. I don’t think one is coming. After eight months of anxiety and stock market turbulence, if the bad event hasn’t happened by now, I doubt it will happen at all."
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If the U.S. economy is about to take a dirt nap for a quarter or four, time to cut marketing budget, right? Not necessarily, according to a 2005 report out of Penn State’s Smeal College of Business, “Turning adversity into advantage: Does proactive marketing during a recession pay off?”
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Are we in a recession? Maybe, maybe not. However, let's assume that the US economy will be in a recession and that as marketers we need to work within that reality. Here are some tips for what you should do.
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What's a small business owner to do if the current economic climate extends through 2008? Business consultants are busy weighing in on this question, so we rounded up some of their advice.
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Recession is one of the major themes, in the mainstream media, when discussing the economy. With the fall out from subprime mortgages, increasing numbers of housing foreclosures, and balance sheet write downs among the financial corporations, many business people are becoming worried about the future of the economy. Instead of tearing out your hai
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