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Saturation mail is a way to reach all the households in a given area at a low postage rate. In its whitepaper, Saturation Mail: A “Best Kept Secret” No More, Melissa DATA’s experts explain the benefits of saturation mailings, including lowering your cost per lead by 70 percent, mailing to a targeted audience in the community, and saving 24 cents o  More...
There's little room for error when it comes to pricing your business' products or services. If you set prices too high, you risk scaring off new customers, but if you set them too low you may not make enough money to survive the long haul. The key is to strike the right balance between being competitive and being profitable, and that means do  More...
Each pricing strategy asks you to use psychology with your customers. Most of these strategies have stood the test of time — for a reason. They play to human behavior. Try some of these strategies and see what they do for your business.  More...