Search results for press release

Considering how focused PR people are with having a ’social media strategy,’ I’m still a little surprised when I see press releases online that aren’t optimized for the web. Come on people — it’s not that hard! The first and easiest thing to do is to embed links in the body of your press release. Pick out the key phrases in your press release — yo  More...
While the idea of two way communication terrifies some old-school PR execs, the revolution of social media has others salivating at the idea of engag  More...