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Search results for positioning

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Stay True to Your Brand for Long-Term Viability

Posted by JohnH 62 days ago (http://www.allbusiness.com)
Category: Strategy | Tags: branding brands retail positioning

Great brands operate at a higher level. They don't change the essence of who they are as the business changes. That's backward and that's why companies fail. Instead, they make sure that they direct how the business changes so that it fits with the brand, from the new lines they bring in, to the employees they hire, to the competing compa More...

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12 Ways to Increase Sales on Your Site

Posted by LeeAdams 199 days ago (http://affiliatemarketingpublisher.blogspot.com)
Category: Online Marketing | Tags: e-commerce positioning merchandising tips

This great article on tips to increase sales on your site come from an e-commerce veteran who eats sleeps and breathes sales for an upscale fashion retailer. Eileen is the Creative Director for IntermixOnline.com, which has retail stores in 20 major cites across the US. My favorite tip is to take advantage of "pause points." More...

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