Search results for online advertising
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The use of “ad networks” surged from 5% of total ad impressions sold in 2006 to 30% in 2007.
As online publishers experience growth rates of 20-30% in ad revenue, the race to create advertising opportunities has left publishers with excess inventory that they are selling via ad networks at up to 90% discounts versus direct sales rates.
That
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The PubMatic AdPrice Index indicates that the economic slowdown in the U.S. has led to a 23% drop in overall monetization for the online advertising industry.
Large Web sites fared the worst while small Web sites managed to maintain their monetization rates, PubMatic said, adding that eCPMs for Web sites with more than 100 million page views p
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The New York Times has abandoned its "Times Select" subscription service. The Financial Times is making more of its content available free. Rupert Murdoch is widely rumored to be planning the same for The Wall Street Journal. Is this a trend? Several eMarketer analysts weighed in on the state of fee-based versus ad-supported online content.
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Maybe it's because Google and others have demonstrated there's money to be made at the local level through self-serve, but it seems as if there are
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According to a recent Synovate/Marketing Daily survey, 8 out of 10 Americans know what a blog is and almost half have visited blogs.rnrnOf course
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Want to get your name out to locals and visitors alike? Take advantage of these online marketing sites and watch your business grow. By Igor Mordkovi
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A new study suggests that marketers shouldn't fixate on the number of people who click on ads. According to the research, just seeing an ad on a Web
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If it looks like an ad, flashes like an ad or is disguised as an ad your site visitors probably won’t notice it, according to a new report on the old
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eMarketer projects that local online advertising spending in the US will reach $2.9 billion in 2007.
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