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For men 18 and older, TV advertising is no longer the main influencer in purchasing decisions - just 22% say it is (down 8 points), compared with 24% who now cite advertising inserts as the most influential medium, according to the Customer Focus: Decade of Data report from Vertis Communications.
Overall, 27% of total adults survey said they t More...
Overall, 27% of total adults survey said they t More...
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