Search results for measurement
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You can't manage what you can't measure. This concept has been around for ages - and it makes perfect sense. How do you know if your business is going well if you don't have some performance metrics to consider. How can you figure out if your staff are productive if you can't measure their productivity or output? The trouble is that performanc
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The old saying (which I’m sick of) is that “you can’t manage what you can’t measure.” It’s a statement with a lot of truth to it, but so is this: “you measure what you manage, so you’d better be sure you’re measuring what you want to manage.”
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There’s nothing wrong with measurement per se. But what results from repetitive microscopic measurement tends to be just the belief that people exist for the company—not the other way ‘round. Are you killing the very thing you want to measure?
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Marketers are seeking new and better ways to measure the effectiveness of their programs and justify their marketing spend. One concept that has elbowed its way to the front of the metrics pack is “engagement,” but while just about everyone agrees on the importance of measuring engagement — who doesn’t want to know how well your customers are rece
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