Search results for marketing research
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Text analytics -- a general term for the mining and interpretation of written words -- has been used for more than two decades, most notably by the defense industry. However, today it is marketers who are increasingly turning to text analytics to mine information from the mountains of customer data they've accrued from customer-service surveys, e
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What A/B testing and multivariate testing really mean, and the implications for your test results.
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There is nothing more important in starting a business than learning all you can about your potential market. Most entrepreneurs have an instinctive confidence in their product or service -- but without first-hand market research, it's only a hunch. The first step is to conduct a "SWOT" analysis: analyzing your business's strengths, weaknesses,
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Market research has the power to make or break any business idea you have. Luckily, the U.S. Census Bureau tracks just about every useful detail about our cities. Whereas it would normally be a major headache to sift through all of the data, I use a site that cuts down my research time to just a few minutes. Enter ZipSkinny.com, still in beta, w
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A new guide from Magazine Publishers of America offers a comprehensive view of the role of media in influencing consumer purchase decisions and online behavior. The report analyzes cross-media accountability data from 32 studies to determine each medium's effectiveness through the purchase funnel. The overall findings indicate that:
* Med
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Too often, new products are created without adequate feedback and buy-in from prospective customers. That’s the gist of the popular book “The Four St
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