Search results for marketing

Anita Campbell, editor of Small Business Trends, asked some of the world’s top marketers, small business experts and bloggers one short and sweet question: “Please share one of your best kept marketing secrets”....  More...
As promised, we took 100 submissions and turned them into a downloadable PDF document.

It’s 33 pages of tips for marketing, including relationship marketing, marketing strategy, selling, messaging, online marketing and social media.

It’s all been packaged up tidily into a document for you to save, give to clients, print, post on your web  More...
An interview with the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" discussing how to create a business where people just love to tell their friends.  More...
Need to build brand awareness in an over-communicated market? Consider using a tagline. Slogans like Maxwell House's "Good to the last drop" can answer the prospect's question "Why you, not your competition?" before they even ask it. If you want to develop a new tagline for your product or service, try these ideas....  More...
When we talk about marketing on the web, we’re talking about selling a perceived benefit/value by communicating in a way which suits and modifies your target market’s interests/needs. It’s not about fulfilling the existing needs of customers out there but the reinforcing of those needs by selling them ideals. Your aim is to associate your brand  More...
One of my favorite things about the Search community is that they are not only smart but also pretty darn witty. After reading 20 blog posts in a row about Twitter (or whatever the latest topic is) it can be very refreshing to read something that just makes you laugh out loud.  More...
As customers become more cautious and more skeptical, so does the need for great testimonials become more critical. Most of us have a few testimonials, but almost no one has a process for systematically going after them as a strategic priority. Social proof is one of the most powerful selling tools available and Street-Smart Marketers make it a pr  More...
Clayton Christopher, founder of Sweet Leaf Tea (one of fastest growing iced teas) shares a great cycling story analogus to the many times his company almost went under over the last 10 years, but he never gave up. Now he's in 6,000 stores & in every state.  More...
Creativity comes from knowledge. The more knowledge you have, the more creative you can be. Applying creativity to your business has the primary purpose of generating profits. If it doesn't generate profits, it's not creative. Here are some ways of gaining the knowledge needed to be more creative.  More...
30 VERY useful, FREE ways to Market your Business's Website. Some of them you may already know of, and some you may not!  More...
Ever wanted to become a Social Media Superstar? It is fast becoming the most cost effective way to market.This informative guide will teach you everything you need to know to make your presence and your business's presence known in the wide world of Social Media!  More...
Becoming an authority site is a lofty goal, but with the right amount of dedication and expertise, you can achieve it. Building authority means staying on top of news, networking and proving that you know your stuff better than anyone else in your niche. Leverage these tips, tools and references, and you'll be well on your way to becoming an auth  More...
Walk into any McDonald's, order a Quarter Pounder, and the clerk will invariably ask, "Do you want fries with that?" Each affirmative answer adds $1 or more to that particular sale. If just a fraction of McDonald's' 54 million daily customers say yes to that question, that's millions of extra dollars in the burger biggie's pocket. The sa  More...
Comprehensive guide to website usability, SEO, design with links to other resources. Great reference tool. Simple and easy to understand and use.  More...
Is the economy taking it's toll on your marketig efforts? Has your marketing become old, boring, or dull? If that’s the case, this article might be just the thing for you. Read more for some simple and very effective ways to breathe some new life into your marketing efforts.  More...
When you consider that LinkedIn has nearly 10 million users hailing from over 150 industries around the world, it is surprising that B2B websites aren't paying more attention. There are, though, several methods your website could be employing in order to improve your exposure within the business oriented social network, while also potentially imp  More...
From article: Remember in high school or college the couple that seemed to have a never-ending, on again, off again dating relationship? One week they’re on, the next week they’re off. The next week they’re on, the following week they’re off. Well, in speaking with tens of thousands of entrepreneurs and business owners, I’ve found that many hav  More...
Marketing today is like a spectacular fireworks display. Short-lived and breathtaking. Unforgettably forgettable. All our efforts seem to be front-loaded into launching with a bang. The fireworks are mesmerizing. The sky is filled with brilliant colors, flashes of light and accompanying music to boot. A hypnotized mob "oohs" and "aahs" with ap  More...
Overlooked and undervalued by the big boys of the exhibit industry, tabletop exhibits get little respect. This pint-sized workhorse, however, can deliver just as much ROI as a booth 10 times its size -- if you know how to handle the reins. Here are 10 tips to help you make the most of you small but mighty tabletop exhibit.  More...
Stand out from your Competiton! How to Become a Marketing Innovator, Increase Visability, and Make a Lasting Impression!  More...
True word of mouth emanates from a grassroots-driven community that inspires passion and customer evangelism. It's a sustainable, long-term form of word of mouth that can build brands. There's countless ways to think about making that happen, which is part of the challenge.

That's why we are introducing the Society for Word of Mouth....  More...
Ever wondered why so many people and businesses seem to have such a consistently loyal following? No matter what they say… even it it’s incorrect, people still listen? Wouldn’t it be great simply to have people hear you in the first place?  More...
Social media marketing can bring traffic and links to any website. What’s missing — and essential — is proper measurement of these new techniques. Often times, social media marketing is dismissed before its true effectiveness is realized.  More...
What’s a Unique Selling Proposition… and Why Do you Need One Now More than Ever So, what the heck is a USP… really? And, what’s the big deal about having my very own USP? Why do I need to spend time and energy on this boring marketing junk?  More...
Billions and billions of dollars a year from every industry and various product lines are spent to perform these above functions. Do you? No, not spend billions of dollars, but do you incorporate top of mind awareness and brand recognition within every one of your sales and marketing calls?  More...
Linkbait works well at drawing in new readers, because linkbait posts have efficient headlines and readily digestible content, like lists. However, they get old, and some readers like myself, find that linkbait posts have little to offer after a while. Here's why  More...
Ever felt you'd NEVER get the chance to advertise your business on TV? Google AdWords has just made a MAJOR announcement: they are launching Google TV Ads, an all-digital system that lets you place your ads into TV program. The service has been available as a trial program for over a year now, and now Google has opened it up for everyone.  More...
How can this be? How can A-list bloggers be churning out huge resources and intellectual debate, and here I am, outranking them all on one of the biggest social media sites on the Internet… with a bloody quiz!?!  More...
This isn't a new video, but it's one of my favorites by Seth Godin, so I thought I'd share it for those of you who haven't seen it yet. It's about how the best ideas can fail if you don't know how to spread the word -- how to make the idea appeal to early adopters -- how to create an idea that's truly remarkable.  More...
No one likes to let an employee go. Whether it is firing someone for cause or being forced to let a good employee go because of downsizing -- it stinks. It's a "keep you up all night worrying" sort of event. Because it is so awkward and difficult -- most people do it badly. They rush it or talk for too long or just don't manage the situati  More...
Many Corporations start blogs without the right idea of how to really connect with their customers. See some great examples of how some top companies are using their blogs to connect.  More...
If you are a business owner, you know how hard it is to connect with your customers on a daily basis. Learn how to connect on a more personal level, and create a culture around your business's brand!  More...