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Though 46% of US adults say they neither think nor act Green, the 2% who fall into the Green Advocates segment are among the most tech-savvy consumers, according to Mediamark Research & Intelligence’s Survey of the American Consumer.
The six consumer segments produced by MRI highlight differing attitudes toward the environment and actions take
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US households with $100,000+ in income are the fastest-growing segment of the population according to US Census Bureau data, up from 19.7 million in 2005 to 22.2 million in 2006, an increase of nearly 13%, said Unity Marketing.
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