Search results for keywords

How many times have you visited one of the many “professional” blog advice sites, and left with little more advice than the ubiquitous (and unhelpful) “build great content?” Andy Beal has decided to share a few of his best tricks.  More...
As personalized search and universal search continue shaking up an industry that used to be dominated by "top ten results," more and more small businesses are learning the value of focusing on the keyword long tail. While there's no doubting the value of bringing in highly targeted traffic, many companies still don't quite get how to target th  More...
With all the talk about blogging and social media lately, you'd think there was nothing left to do in the world of search engine optimization. But sometimes the best way to give your site a boost is to go back to basics. Whether it's a refresher or your first shot at optimizing your site, here's a trip down content revitalization lane.  More...
There are times where it can be difficult for small business to compete in the paid search environment. As the cost of targeting keywords on venues such as Google AdWords continues to increase, many small businesses are finding it difficult to keep pace. We recently encountered a scenario like this with a client's Google AdWords campaign. The mai  More...
The are many reason why a site doesn’t convert. It can be anything from poor site usability to bad copy writing. it may also be because you are not telling people what to do. sometimes you do have to tell them to “click here” ! ” Sue’s Needlepoint newsletter” used as anchor text is different than ” Subscribe Up for Newsletter Now !” . Even CLICK  More...
As you're learning about search marketing and SEO, you will definitely run into the phrase "the long tail". Let's turn this odd term into a familiar one by looking into long tail keywords. What are Long Tail Keywords? When you are identifying keywords for your internet marketing (both SEO and PPC), the metric used most to compare keywords is i  More...
Getting your search ad in the top rankings of search engine results pages might win you more eyeballs, but it doesn’t guarantee a click or a sale. Your search ad itself must do some heavy lifting to successfully compete with other listings.  More...
David A. Utter offers some great tips from PubCon. Here's an excerpt: Wil Reynolds of SEER Interactive said at the PubCon session, "Keyword Research, Selection, and Optimization," that the SEO needs to get into the mind of the searcher. He suggested the tools at MSN Adlab can help the pro who "stays broad" with keywords, looks at their perfor  More...